PPC services in Ireland, USA, and Australia

1. Google Ads Management

Google Ads, formerly known as Google AdWords, is an online advertising platform that allows businesses to display ads on Google's search engine results pages and other websites in the Google Display Network. Here is some content on Google Ads management:

Setting Up Google Ads: To get started with Google Ads, businesses need to create an account and set up their ad campaigns. This involves defining their advertising goals, selecting relevant keywords, creating ad groups, and setting their bidding strategy.
Targeting Options: Google Ads offers a range of targeting options to help businesses reach their desired audience. These include geographic targeting, device targeting, demographic targeting, and more. By leveraging these targeting options, businesses can ensure that their ads are shown to the right people at the right time.

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2. Google Display Ads

Display advertising is a form of digital advertising that involves the creation and placement of ads on websites, social media platforms, and other digital channels. Here is some content on display ads:

What are Display Ads? Display ads are graphical ads that are displayed on websites or social media platforms. They can include a variety of elements such as images, videos, text, and animations.
How do Display Ads work? Display ads work by targeting specific audiences based on their online behavior, demographics, and interests. Advertisers can use a range of targeting options to reach their desired audience, such as location, age, interests, and online behavior.

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3. Remarketing Ads

Business are now more worried about potential customer coming to the website but not buying, how many times have you seen that we come to a website, navigate the products sometimes add them to our wishlist and simply move out without making a purchase, you want to keep your brand on their mind. Remarketing Ads allow you to target users who have already clicked on an ad and visited your site in the past.

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4. Call Tracking

Did you know that you can now track and discover how your customers are finding you? You can identify which advertising medium is bringing you the most number of calls. Call tracking allows you to use custom phone numbers across your PPC ads and website. These phone numbers can help you identify your most successful campaigns, capture more information about your customers, gather extra keyword data, and improve every aspect of your PPC!

5. Google Shopping Ads

Google Shopping Ads allows you to highlight a product listing with a direct link to your E-commerce store. Google Shopping Ads usually show up right at the top of Google search results, so when a potential customer is looking for products that you sell, we can present them with an ad they can’t resist!

6. Youtube Ads

YouTube Ads allow you to target and convert YouTube viewers, searchers, and browsers into customers. By harnessing Google data, you can create YouTube Ads that yield the results you want.

Market Research: Our experts will consult with you to identify your target audience and establish the Goals you are trying to achieve via PPC. We will then complete broader market research and competitor analysis to set up your campaign. Once the campaign is set up we proceed towards fine tuning the campaigns by creating multiple adverts under different campaigns.
Keyword Planning: We will identify the optimal search queries to target as keywords for your ad campaign. This will help us maximise your visibility for the most relevant searches as well as efficiency of ad spend. We will work to identify negative keywords in order to minimise wasted expenditure.

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